Enriching Lead Data At Scale

Crosstab Content Team · 9/23/2025

In today’s data-driven world, the quality of your leads often matters just as much as the quantity. Having a name or an email address is only the starting point. To run effective outreach campaigns, you need to know more—job titles, company details, locations, and even context about recent activities. Enriching lead data at scale can feel daunting, but modern tools make it faster and more approachable than ever.

Step 1: Exporting Leads Effortlessly

Traditionally, gathering leads meant hours of copy-pasting or building fragile scrapers. With Crosstab, you can export structured lead data directly from any webpage in just a few clicks. Whether you’re working with a directory, a search results page, or a platform like LinkedIn, Crosstab converts what you see into a clean dataset. From there, you can copy the data to your clipboard or export it into a CSV file, ready for further use.

Step 2: Enriching With Search Mode

Raw lead lists rarely contain everything you need. Crosstab’s Search Mode helps fill in the blanks by automating searches across the web. For example, you can take a list of names and automatically find matching companies, job titles, or LinkedIn profiles. Large tasks can run in the background, allowing you to continue working while the dataset is enriched.

This approach eliminates repetitive manual searches and ensures your team has richer, more actionable information to work with.

Step 3: Connecting to Other Services

Crosstab doesn’t lock your data into a closed ecosystem. Once you’ve exported your dataset, you can transfer it to your preferred CRM, enrichment service, or AI tool. For instance, you might:

Upload to HubSpot or Salesforce for automated enrichment pipelines
Send to services like Clearbit or Apollo for additional data points
Push to spreadsheets or databases for custom workflows
Pass directly into AI models for summarization or segmentation

This flexibility means you can scale your enrichment process without changing the way you already work.

Why It Matters

The faster you can move from raw lead lists to enriched, actionable data, the faster you can launch campaigns and see results. By combining instant data export with automated enrichment, Crosstab streamlines the process so that even large teams can scale lead research with ease.

Enriching lead data doesn’t need to be complicated. With the right workflow, you can go from a webpage of prospects to a detailed, enriched lead list in minutes instead of hours.